Hammad Raza working on CRM automation systems at his desk

Hammad Raza

CRM Systems, AI Automation & Custom Development Specialist

Hello There!

I Build the Systems Behind Faster Growth.

I connect CRM architecture, automations, AI agents, messaging, APIs, and custom applications into one reliable operating system. When standard features reach their limit, I build the missing solution.

Available for new projectsPakistan based | PST and GMT availability | Working with clients across the US, Canada, and UK

Tools I Work With

JavaScriptNode.jsReactPHPWebhooksTwilioStripeZapierMaken8nAirtableSupabaseGoHighLevelOpenAIWhatsAppPostgreSQLGoogle SheetsWordPress

CRM Systems

Pipelines, calendars, forms, fields, and clean customer records.

01

AI Automation

Agents and workflows that qualify, route, follow up, and book.

02

Custom Development

Dashboards, portals, apps, and integrations when CRM tools stop short.

03

TYPICAL SYSTEM FLOW

  1. Lead Source
  2. Contact Record
  3. Routing
  4. Qualification
  5. Appointment
  6. Pipeline
  7. Follow-up
  8. Reactivation

WHY ME

02 / 07

Systems Partner

Practical automation, built around real business flow.

I combine GoHighLevel, AI agents, APIs, messaging, and custom development into systems that match how leads, teams, calendars, and customers actually move.

200+A2P approvals handled
50+CRM and automation systems
5+years hands-on delivery
Hammad Raza reviewing CRM and automation systems at his desk
CRM, AI, APIs, and custom toolsBuilt around the real handoff.

01

CRM-first thinking

Every build starts with the pipeline, data model, ownership rules, and handoff points that keep teams aligned.

02

AI where it helps

Agents and automations are added where they reduce response time, qualify leads, book calls, or update records reliably.

03

Custom when needed

When native CRM features stop short, I build dashboards, portals, apps, and integration layers around the workflow.

04

Tested before handover

Triggers, messages, appointment logic, permissions, and failure paths are checked before the system goes live.

APPROACH

03 / 07

Operating System Thinking

Connected systems beat scattered automations.

I design the operating logic behind lead response, booking, customer conversations, CRM updates, AI agents, messaging, integrations, and custom applications so the whole business process moves as one system.

Focus areas: lead response, booking, CRM data, messaging, APIs, and AI agents.

How It Should Feel

01Lead enters once
02Data routes cleanly
03CRM state updates
04AI or workflow decides
05Follow-up keeps moving

Delivery Path

From business problem to working system

Each step turns a loose operational need into a tested workflow that a team can actually use.

01

Diagnose

Find the real operational constraint, the data gaps, the slow manual steps, and the parts already working well enough to keep.

Output

Clear problem map

02

Architect

Map the customer journey, data flow, automation rules, integrations, permissions, failure points, and edge cases before build work starts.

Output

Reliable system plan

03

Build & Connect

Create the required components, connect the tools, and test the data moving between every stage of the process.

Output

Connected workflow

04

Validate & Improve

Test triggers, messages, appointment logic, CRM updates, permissions, error handling, and real-world handover scenarios.

Output

Launch-ready system

Systems Diagnostic

Not sure what needs fixing first?

Share the workflow, bottleneck, or current setup. I will map whether you need a GHL audit, automation blueprint, or missing system build.

WHAT I BUILD

04 / 07

Systems around the full customer journey.

I build the parts that make CRM, AI, messaging, booking, and custom tools behave like one operating system.

Customer Journey System

One lead, one record, one connected path.

01CaptureForms, calls, chats
02QualifyRules + AI
03BookCalendar logic
04Update CRMFields, notes, stages
05Follow-upNurture + reactivation

System Layers

Native CRM

Pipelines, calendars, forms, conversations, fields, and workflow rules.

Connection Layer

APIs, OAuth, webhooks, n8n, Make, and integration logic between tools.

AI Decision Layer

Agents that qualify, route, book, update records, and escalate when needed.

Custom Interface

Dashboards, portals, marketplace apps, and internal tools for missing workflows.

01

Lead Conversion

Capture, route, qualify, and move leads through the pipeline without losing context.

Speed-to-lead, routing, pipeline movement

02

AI Front Office

Voice and chat agents that collect useful information and trigger CRM actions.

Voice agents, chat agents, CRM actions

03

CRM Data Flow

Clean updates across fields, notes, tags, stages, opportunities, and ownership.

Fields, tags, opportunities

04

Messaging Setup

A2P, consent language, phone setup, message structure, and delivery testing.

A2P, consent, delivery testing

05

Booking Logic

Calendar rules, reminders, rescheduling, no-show recovery, and handoff logic.

Calendars, reminders, no-show recovery

06

Custom Extensions

Small applications and interfaces when standard CRM features are not enough.

Portals, dashboards, marketplace apps

Systems Partner

Need a technical partner for your CRM or automation build?

Share the workflow, bottleneck, or idea. I can help map the practical path from current setup to a working system.

Book a Demo Call

SELECTED WORK

Product systems built around real operations.

A few builds that show the shape of my work: live SaaS products, CRM utilities, AI workflows, and custom systems that remove operational friction.

Octendr product showcase with WhatsApp messaging features and CRM dashboard

Marketplace Application & WhatsApp Integration

Octendr

A live WhatsApp marketplace app for GoHighLevel with two-way messaging, media, AI replies, workflow triggers, and review requests.

Sales CRM Sync product showcase with dashboard, pipeline cards, and CRM synchronization

Custom Development & Data Synchronization

Custom Sales CRM

A rep-facing CRM that keeps leads, appointments, follow-ups, owners, and pipeline activity synchronized with the main system.

Automation workflow showcase with lead capture, qualification, CRM updates, follow-up, and booking

CRM Automation & Workflow Implementation

Automation & Workflow Builds

Automations for lead capture, qualification, follow-up, appointment booking, CRM updates, and team handoff.

Full Work Library

Explore every system, product, and utility.

A focused archive of shipped marketplace apps, CRM tools, automation utilities, AI workflow systems, and booking products.

Marketplace appsCRM systemsGHL add-onsAI workflows

System Walkthroughs

Two clear flows. One operating system mindset.

Octendr and Workflow AI are shown separately so the client understands exactly what each product does, where data moves, and what business outcome it creates.

Octendr Working

Connect WhatsApp to GoHighLevel in minutes.

Octendr connects a GHL sub-account, scans a WhatsApp QR, syncs messages in real time, triggers workflows from incoming messages, and sends WhatsApp replies through a GHL custom action.

GHL sub-account
ConnectedOne-click integration

Scan QR with WhatsApp

9:41
Appointment reminder for tomorrow.Thanks. Can I move it to 3 PM?Done. CRM updated instantly.
Real-time syncGHL conversations
Workflow triggerIncoming messages
Send via OctendrCustom action
Media + voiceSynced
  1. 01Connect GHL
  2. 02Scan QR
  3. 03Real-time sync
  4. 04Trigger workflow
  5. 05Send via Octendr

Workflow AI Working

From workflow JSON to cleaner automation.

Workflow AI exports the automation, applies AI-assisted changes, previews the path, and imports the final workflow back into GoHighLevel.

workflow.json

01"trigger": "formSubmitted"

02"wait": 86400

03"branch": "ifReplied"

04"sendEmail": "follow_up"

AI changes
Add wait stepCreate reply branchPrepare import
TriggerTagWaitIf / ElseImport
Ready for GHL import
  1. 01Export JSON
  2. 02AI edits logic
  3. 03Preview path
  4. 04Import to GHL

CAPABILITIES

06 / 07

A2P & Messaging

Approvals, setup, and delivery systems.

200A2P approvals+A2P reviews handled
Compliance PathApproved
  1. 01Business
  2. 02Consent
  3. 03Use Case
  4. 04Submit
  5. Approved
DeliveryTested
CRM DataClean
BookingReady
Watch A2P Demo

Core build

CRM Systems

Pipelines, calendars, forms, owners, fields.

Core build

AI Automation

Qualify, route, book, update, escalate.

Core build

Custom Development

Dashboards, portals, apps, internal tools.

Core build

Integrations

APIs, OAuth, webhooks, data, phone systems.

Operating stack

CRM, messaging, data, automation, and build tools in one workflow.

Systems
GoHighLevelWhatsAppOpenAISupabasePostgreSQLAirtablen8nGoogle Sheets
Build
VS CodeCursorClaudeClaude CodeCodexAntigravity

CONTACT

07 / 07

Best-fit projects for the way I build.

I am most useful when the work has moving parts: CRM data, automations, AI decisions, messaging, booking, and custom interfaces.

CRM rebuilds

Pipelines, calendars, owners, fields, and reporting need one reliable structure.

AI + automation

Agents, routing, booking, follow-up, and handoff logic need to work together.

Custom tools

Dashboards, portals, utilities, or integrations are needed beyond standard features.

Project Brief

Use this same brief for Hire Me, Book a Call, or a project discussion. Required fields are short; extra context is optional.

Systems Partner

Need a technical partner for your CRM or automation build?

Share the workflow, bottleneck, or idea. I can help map the practical path from current setup to a working system.

Book a Demo Call